DMA: Data and Marketing Association
Consumer Help

Marketing Analytics Conference



Partnering for Performance: Top to Bottom Strategies for Data-Driven Marketing — MAC 2017 will offer two distinct tracks. One that offers a high level understanding of the promise of analytics for senior executives and one that digs deep into the details of data driven marketing for the front-line scientists whose insights drive creative customer engagement. You will leave MAC 2017 with specific tactics for enhancing your marketing analytics strategy and the connections needed to continue building out your practice in the years to come.

What You'll Learn

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