DMA: Data and Marketing Association
Consumer Help

DMA Regional Roundtable | Chicago, Illinois



Join us for a day of learning and networking in Chicago, Illinois! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.

Complimentary hors d’oeuvres and beverages will be provided by our sponsor.

This event is included with DMA membership

Not a DMA member but interested in joining us? Contact Katrina Ryan for your complimentary pass.


1:30-1:45 PM — Welcome and Introductions

1:45-2:30 PM — Keynote

Uncovering Interest & Shaping Intent: Process and Tools for Consumer Experience Testing & Optimization
Speaker - Scot Wheeler, Director of Commercial Analytics, Peapod
Improving the business performance delivered through direct response marketing requires improving the consumers’ experience by truly understanding the experience being delivered – by our brand, and by our competitors. In this session, Scot Wheeler discusses methods for uncovering consumers’ interests and shaping consumers’ motivations and intent to convert. He will discuss how organizations can develop a culture of testing, and discuss the implication of machine learning based targeting for meeting consumers’ motivations and fulfilling business goals.

2:30-3:30 PM — Roundtable Discussion

3:30-3:45 PM — Networking Break

3:45-4:30 PM — Case Study Presentation

Presented by Dave Mack, Client Executive
Learn how a mid-size traditional printer, who receives large amounts of data from their customers was able to effectively create highly personalized omni-channel communications and bridge the gap across electronic and traditional paper-based communications. By implementing a new solution, they were able to increase their revenue, and more importantly, provide unique, revenue generating offers to their clients and increase the effectiveness of their clients’ direct marketing programs.

4:30- 6:00 PM — Networking Happy Hour

Register Now



Scot Wheeler

Director of Commercial Analytics

Scot Wheeler is Director of Commercial Analytics at Peapod, and an adjunct lecturer in Integrated Marketing Communications at Northwestern University, where he teaches Digital Analytics. Scot has over a decade of experience overseeing teams in developing consumer intelligence, conducting cross-channel performance evaluation, prospect conversion propensity scoring, environmental trend analysis, testing, targeting and optimization, and predictive modeling for budget allocation and response forecasts.
Scot received his MBA in Strategy, Finance and Marketing from Northwestern University’s Kellogg School of Management. His professional background spans a variety of technology, consulting and agency roles. From his start in software development, Scot’s 20 years of experience at the intersection of technology and marketing includes work with Yahoo!, HP, Electronic Arts, AT&T, MasterCard, State Farm, USAA and GE.
Wheeler's book, "Architecting Experience: A Marketing Science and Digital Analytics Handbook for Optimized Digital Experience Delivery," was published in 2016. He is a frequent blogger at CMSWire.

Sponsored by:

  • GMC Software Technology Logo

    What attendees are saying:

    “What I took away from our local DMA event was that no matter how different in size and scope one company is from the other, we all are aiming for the same thing: how to make our product better. Being able to brainstorm and relate to fellow marketers on an actual level is very important to what I do because it can be directly applied back to my job and help me with my day-to-day functions.”
    Jeff Eldersveld, Director of CRM and Analytics, Columbus Blue Jackets

    “The February Atlanta DMA event had a very enthusiastic audience. The topic of inspiring and engaging your customers continues to be one of the most important discussions for marketing leaders and strategies continue to evolve.”
    Matt Corey, Chief Marketing Officer, PGA Tour Superstore

    “One of the best events I’ve attended recently. Everyone walked away with ideas, insights and new connections that can help them grow their businesses.”
    Jim Thompson, Co-Founder & President, Lift Engagement Strategies, LLC

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