Join us for a day of learning and networking in Chicago, Illinois! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d’oeuvres and beverages will be provided by our sponsor.
This event is included with DMA membership
Not a DMA member but interested in joining us? Contact Katrina Ryan for your complimentary pass.
1:30-1:45 PM — Welcome and Introductions
1:45-2:30 PM — Keynote
Uncovering Interest & Shaping Intent: Process and Tools for Consumer Experience Testing & Optimization
Speaker - Scot Wheeler, Director of Commercial Analytics, Peapod
Improving the business performance delivered through direct response marketing requires improving the consumers’ experience by truly understanding the experience being delivered – by our brand, and by our competitors. In this session, Scot Wheeler discusses methods for uncovering consumers’ interests and shaping consumers’ motivations and intent to convert. He will discuss how organizations can develop a culture of testing, and discuss the implication of machine learning based targeting for meeting consumers’ motivations and fulfilling business goals.
2:30-3:30 PM — Roundtable Discussion
3:30-3:45 PM — Networking Break
3:45-4:30 PM — Case Study Presentation
Presented by Dave Mack, Client Executive
Learn how a mid-size traditional printer, who receives large amounts of data from their customers was able to effectively create highly personalized omni-channel communications and bridge the gap across electronic and traditional paper-based communications. By implementing a new solution, they were able to increase their revenue, and more importantly, provide unique, revenue generating offers to their clients and increase the effectiveness of their clients’ direct marketing programs.
4:30- 6:00 PM — Networking Happy Hour
Director of Commercial Analytics
Scot Wheeler is Director of Commercial Analytics at Peapod, and an adjunct lecturer in Integrated Marketing Communications at Northwestern University, where he teaches Digital Analytics. Scot has over a decade of experience overseeing teams in developing consumer intelligence, conducting cross-channel performance evaluation, prospect conversion propensity scoring, environmental trend analysis, testing, targeting and optimization, and predictive modeling for budget allocation and response forecasts.
Scot received his MBA in Strategy, Finance and Marketing from Northwestern University’s Kellogg School of Management. His professional background spans a variety of technology, consulting and agency roles. From his start in software development, Scot’s 20 years of experience at the intersection of technology and marketing includes work with Yahoo!, HP, Electronic Arts, AT&T, MasterCard, State Farm, USAA and GE.
Wheeler's book, "Architecting Experience: A Marketing Science and Digital Analytics Handbook for Optimized Digital Experience Delivery," was published in 2016. He is a frequent blogger at CMSWire.