Join us for a ½ day of learning and networking in Chicago, Illinois! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d’oeuvres and beverages will be provided by our sponsor, rDialogue.
This event is a Free Member Benefit.
Not a DMA member but interested in joining us? Contact Laura Gigliotti for your complimentary pass.
1:30-1:45 PM — Welcome and Introductions
1:45-2:30 PM — Panel Discussion – The Future of Marketing
1:30-1:45 PM — 2:30-3:30 PM — Roundtable Discussions
1:30-1:45 PM — 3:30-3:45 PM — Networking Break
3:45-4:15 PM — How the Pittsburgh Steelers Foster Customer Engagement and Loyalty
Presented by Jodi Rausch
Join Jodi Rausch, VP of Strategy for rDialogue, as she discusses how brands are expanding the capture and use of data to foster a new level of customer engagement and loyalty. Referencing her work in launching the Pittsburgh Steelers’ Steelers Nation Unite program, Jodi will review how leveraging “fandom” creates more experiential loyalty for fans whether they watch from the stands in the stadium or from the comforts of their home or favorite sports bar. The presentation will examine the importance of strategy development, understanding your audience, creating advocates and continuous evolution to retain interest and expand on the business opportunity.
1:30-1:45 PM — 4:30- 6:00 PM — Networking Happy Hour
Lead Manager Marketing Communications, Analytics, Insights & Targeted Marketing
Sue is currently responsible for new customer communication across the first 90 days of service and appreciation & reward communications across the customer lifecycle at AT&T. Over her 25 year career with the company, she has held various marketing positions at market, regional and national levels: Operations, Customer Service, Product Marketing, Small Biz, Acquisition, CLM, Mass Media for mobility and tv products. But her first passion has always been CLM.
Senior Manager of Digital Marketing and Media
Brian Pokorny is the Senior Manager of Digital Marketing and Media at MillerCoors. His role includes digital media in the area of social media, search, and programmatic buying, as well as Digital Marketing efforts with the MillerCoors Digital Incubator. He has many years of experience on the agency side on clients such as John Deere, HSBC Bank, Kimberly-Clark, Abbott, and Bombardier, and prior to MillerCoors was with PepsiCo.
Phil is the CEO and founder of rDialogue, the leading independent customer loyalty and relationship marketing firm, advising a range of blue-chip companies such as American Express, Citigroup, Nike, Estee Lauder Companies, the Pittsburgh Steelers, Kimpton Hotels, Merial (division of Sanofi) and Brooks Brothers. He has over 25 years of strategic marketing experience with an emphasis on customer loyalty and relationship marketing, integrated communications, partnership development and program development. His success is driven largely by creating a strategic loyalty vision for clients around the importance of customer relationships created with each client's unique brand. Phil has an M.B.A. with a concentration in marketing and strategy from the A. B. Freeman School at Tulane University and a B.S. in Finance from L.S.U. Professionally Phil is on the advisory board for Loyalty 360 and is also involved in non-profit leadership, serving on the boards for the Anti-Defamation League, The Weber School, the Center for Israel Education and conexx (the American Israel Chamber of Commerce).
VP of Strategy
Jodi Rausch has over 20 years of loyalty and relationship marketing experience, dividing her career between hospitality, retail and financial services. At rDialogue, Jodi plays an integral role delivering marketing strategy to our clients, bringing her depth of CX and digital expertise to those solutions.
Prior to rDialogue, Jodi worked at Fiserv where she managed client relationships with financial institutions for online banking, online bill pay and mobile banking, focused on generating customer adoption and engagement. Jodi’s experience also includes GE Consumer Finance where she managed the Banana Republic credit card, driving portfolio performance and penetration through innovative new programs. Her broad marketing scope included card value proposition development, analytics, technology, marketing and operations, including leading the launch of Gap Inc.’s cross-brand card acceptance. Jodi started her career at what is now Intercontinental Hotel Group, first working in partnership marketing and later on the loyalty marketing team.
Jodi has an MBA from Goizueta Business School at Emory University with a concentration in marketing, and a BA in International Studies from The American University in Washington, DC. She currently serves on the board of New American Pathways, a non-profit organization in Atlanta.
Havas Worldwide StratFarm
Laurel is President of Havas Worldwide StratFarm, the most advanced branding and digital consumer engagement agency in the technology and healthcare spaces. Laurel started StratFarm in 2008 before the agency became part of Havas. Laurel is a frequent speaker on the subject of diversity, customer engagement and the advancement of women in the workplace.