Join us for a day of learning and networking in Denver, Colorado! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d’oeuvres and beverages will be provided by our sponsor.
This event is included with DMA membership
Not a DMA member but interested in joining us? Contact Katrina Ryan for your complimentary pass.
1:30-1:45 PM — Welcome and Introductions
1:45-2:30 PM — Keynote
Uncovering Interest & Shaping Intent: Process and Tools for Consumer Experience Testing & Optimization
- Josh Levy, VP Marketing, Inspirato
- Nancy Kern, Assistant Vice President of Loyalty Marketing and CRM, Two Roads Hospitality
- Trever Ackerman, CMO of WellBiz Brands
A panel discussion by Denver hospitality brands including Inspirato, Two Roads Hospitality and more. Marketing leaders from these hospitality brands will discuss many topics, but will focus on “The role of customer data in driving a valuable and personalized customer experience”. Key discussion points will include:
- Partnering with IT to get the right platform
- Empowering data with customer focused software systems
- Creating a customer focused marketing culture
- Operationalizing customer data
- Justifying the investment (i.e. how do you calculate a ROI)
2:30-3:30 PM — Roundtable Discussion
3:30-3:45 PM — Networking Break
3:45-4:30 PM — Case Study Presentation
Speaker: Matt Garrett, rDialogue
In today’s marketing industry, brands struggle with how to create authentic customer experiences that not only drive behavior, but shift sentiment of the customer towards brand loyalty and reliance. Over the last 11 years, rDialogue has worked with leading and innovative brands to improve customer engagement and associated experience that demonstrates that the brand is paying attention to the customer.
In this case study presentation, rDialogue will review how brands like Nike, The Pittsburgh Steelers and Kimpton Hotels innovated their customer experience to foster a new level of customer engagement that evolved their business by putting the customer in the center. Through client stories, best practices and a review of customer-oriented strategy methodologies, Matt Garrett, EVP Strategy for rDialogue, will provide attendees with actionable insights and lessons to improve their appreciation of the customer opportunity and success in building better customer experiences.
4:30- 6:00 PM — Networking Happy Hour
Matt leads rDialogue’s client-focused customer marketing practice teams with expertise in loyalty, CRM and analytics. He’s held senior marketing leadership positions in the travel, hospitality, financial services and CRM industries over the last 20 years, and provided strategy leadership to clients like Nike, Whole Foods, Merial, and Citibank. He possesses deep consumer analysis and research experience by directing analytical teams for TNS, Equifax and other marketing consulting firms.
He’s also been very effective in providing high growth acquisition strategies for hospitality companies such as Exclusive Resorts and Abercrombie & Kent with the discipline and leadership in new product and market expansion initiatives. With the unique blend of skills in advanced analytics and integrated marketing techniques, Matt delivers high-performing marketing programs in each of these roles and engagements.
Selected by Brandweek Magazine as one of ten Marketers of the Next Generation, Matt is a proud recipient of the 2007 DMA Echo Award. He’s spoken at many industry conferences including the Direct Marketing Association, National Center for Database Marketers and Business Marketing Association.
When he escapes the marketing world, he spends time racing bikes, traveling with his wife and keeping up with three active daughters.