Join us for a day of learning and networking in Denver, Colorado! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d’oeuvres and beverages will be provided by our sponsor.
This event is included with DMA membership
Not a DMA member but interested in joining us? Contact Katrina Ryan for your complimentary pass.
1:30-1:45 PM — Welcome and Introductions
1:45-2:30 PM — Keynote
Uncovering Interest & Shaping Intent: Process and Tools for Consumer Experience Testing & Optimization
- Josh Levy, VP Marketing, Inspirato
- Nancy Kern, Assistant Vice President of Loyalty Marketing and CRM, Two Roads Hospitality
- Trever Ackerman, CMO of WellBiz Brands
A panel discussion by Denver hospitality brands including Inspirato, Two Roads Hospitality and more. Marketing leaders from these hospitality brands will discuss many topics, but will focus on “The role of customer data in driving a valuable and personalized customer experience”. Key discussion points will include:
- Partnering with IT to get the right platform
- Empowering data with customer focused software systems
- Creating a customer focused marketing culture
- Operationalizing customer data
- Justifying the investment (i.e. how do you calculate a ROI)
2:30-3:30 PM — Roundtable Discussion
3:30-3:45 PM — Networking Break
3:45-4:30 PM — Case Study Presentation
Speaker: Matt Garret, rDialogue
In today’s marketing industry, brands struggle with how to create authentic customer experiences that not only drive behavior, but shift sentiment of the customer towards brand loyalty and reliance. Over the last 11 years, rDialogue has worked with leading and innovative brands to improve customer engagement and associated experience that demonstrates that the brand is paying attention to the customer.
In this case study presentation, rDialogue will review how brands like Nike, The Pittsburgh Steelers and Kimpton Hotels innovated their customer experience to foster a new level of customer engagement that evolved their business by putting the customer in the center. Through client stories, best practices and a review of customer-oriented strategy methodologies, Matt Garrett, EVP Strategy for rDialogue, will provide attendees with actionable insights and lessons to improve their appreciation of the customer opportunity and success in building better customer experiences.
4:30- 6:00 PM — Networking Happy Hour