Overview
Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d’oeuvres and beverages will be provided by our sponsor, InnerWorkings.
This event is a Free Member Benefit.
Not a DMA member but interested in joining us? Contact Laura Gigliotti for your complimentary pass.
Program
1:30-1:45 PM — Welcome and Introductions
1:45-2:30 PM — How St. Jude Uses Data Driven Marketing for Success
2:30-3:30 PM — Roundtable Discussions
3:30-3:45 PM — Networking Break
3:45-4:30 PM — The Agency/In-house Dynamic: Collaboration or Coopetition?
Presented by Marc Giannettino
You’ll need to do more with less.” We’ve all heard it. We’ve all given it the obligatory eye-roll. But like it or not, it’s the (not so) new normal. In a time when marketers are presented with an ever-expanding suite of available solutions, but an ever-shrinking operating budget, it’s critical that all resources across the creative continuum are strategically aligned for optimal efficiency and excellence in execution. In this session, we’ll discuss a few different relationship models currently driving value for InnerWorkings clients, and take a closer look at one example where comprehensive transformation of a client’s in-house team into a full-service agency partner has produced dramatic results.
4:30-6:00 PM — Networking Happy Hour
Register Now
Speaker(s)
Steve Froehlich
SVP, National Direct Marketing
ALSAC / St. Jude Children’s Research Hospital
As Senior Vice President of National Direct Marketing for ALSAC/St. Jude Children’s Research Hospital, Steve Froehlich leads a team of 60 who are responsible for all aspects of direct response fundraising to donors who give through television, telemarketing, mail, radio, Hispanic programs, and digital marketing programs, including lapsed donors and acknowledgements. His responsibility also includes direct marketing for all acquisition programs, and for maintaining and upgrading donors through retention programs designed to maximize a donor’s potential for St. Jude.
Marc Giannettino
Creative Director
InnerWorkings
Marc Giannettino is a Creative Director with InnerWorkings, specializing in direct marketing creative strategy and campaign development. With nearly 15 years of experience driving successful customer acquisition, retention and engagement across a variety of industry verticals -- including media and publishing, entertainment, technology, higher education, non-profit and healthcare -- he has led both agency and client-side creative teams, and has a profound respect for what each bring to the collaborative creative process. Marc holds a bachelor’s degree in communications from Northwestern University, and a certification in direct and interactive marketing from DePaul University.
