DMA: Data and Marketing Association
Consumer Help

Memphis Regional Roundtable



Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.

Complimentary hors d’oeuvres and beverages will be provided by our sponsor, InnerWorkings.

atlanta roundtable 
This event is a Free Member Benefit.

Not a DMA member but interested in joining us? Contact Laura Gigliotti for your complimentary pass.


1:30-1:45 PMWelcome and Introductions

1:45-2:30 PMHow St. Jude Uses Data Driven Marketing for Success

Presented by Steve Froehlich
Description coming soon

2:30-3:30 PMRoundtable Discussions

3:30-3:45 PMNetworking Break

3:45-4:30 PMThe Agency/In-house Dynamic: Collaboration or Coopetition?

Presented by Marc Giannettino
You’ll need to do more with less.” We’ve all heard it. We’ve all given it the obligatory eye-roll. But like it or not, it’s the (not so) new normal. In a time when marketers are presented with an ever-expanding suite of available solutions, but an ever-shrinking operating budget, it’s critical that all resources across the creative continuum are strategically aligned for optimal efficiency and excellence in execution. In this session, we’ll discuss a few different relationship models currently driving value for InnerWorkings clients, and take a closer look at one example where comprehensive transformation of a client’s in-house team into a full-service agency partner has produced dramatic results.

4:30-6:00 PMNetworking Happy Hour

Register Now



Steve Froehlich

SVP, National Direct Marketing
ALSAC / St. Jude Children’s Research Hospital

As Senior Vice President of National Direct Marketing for ALSAC/St. Jude Children’s Research Hospital, Steve Froehlich leads a team of 60 who are responsible for all aspects of direct response fundraising to donors who give through television, telemarketing, mail, radio, Hispanic programs, and digital marketing programs, including lapsed donors and acknowledgements. His responsibility also includes direct marketing for all acquisition programs, and for maintaining and upgrading donors through retention programs designed to maximize a donor’s potential for St. Jude.


Marc Giannettino

Creative Director

Marc Giannettino is a Creative Director with InnerWorkings, specializing in direct marketing creative strategy and campaign development. With nearly 15 years of experience driving successful customer acquisition, retention and engagement across a variety of industry verticals -- including media and publishing, entertainment, technology, higher education, non-profit and healthcare -- he has led both agency and client-side creative teams, and has a profound respect for what each bring to the collaborative creative process. Marc holds a bachelor’s degree in communications from Northwestern University, and a certification in direct and interactive marketing from DePaul University.

Hosted by:

  • St. Jude Children’s Research Hospital – Domino’s Event Center
    266 Danny Thomas Place
    Memphis, TN 38105
    *Please use the AW Willis gate (AW Willis Ave. / Danny Thomas Blvd.) to access.

What You'll Learn

  • checkmark

What attendees are saying:

  • “What I took away from our local DMA event was that no matter how different in size and scope one company is from the other, we all are aiming for the same thing: how to make our product better. Being able to brainstorm and relate to fellow marketers on an actual level is very important to what I do because it can be directly applied back to my job and help me with my day-to-day functions.”
    Jeff Eldersveld, Director of CRM and Analytics, Columbus Blue Jackets

    “The February Atlanta DMA event had a very enthusiastic audience. The topic of inspiring and engaging your customers continues to be one of the most important discussions for marketing leaders and strategies continue to evolve.”
    Matt Corey, Chief Marketing Officer, PGA Tour Superstore

    “One of the best events I’ve attended recently. Everyone walked away with ideas, insights and new connections that can help them grow their businesses.”
    Jim Thompson, Co-Founder & President, Lift Engagement Strategies, LLC

    Brought to you byDMA Communitites logo