Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d’oeuvres and beverages will be provided by our sponsor, InnerWorkings.
This event is a Free Member Benefit.
Not a DMA member but interested in joining us? Contact Laura Gigliotti for your complimentary pass.
1:30-1:45 PM — Welcome and Introductions
1:45-2:30 PM — How St. Jude Uses Data Driven Marketing for Success
2:30-3:30 PM — Roundtable Discussions
3:30-3:45 PM — Networking Break
3:45-4:30 PM — The Agency/In-house Dynamic: Collaboration or Coopetition?
4:30-6:00 PM — Networking Happy Hour
As Senior Vice President of National Direct Marketing for ALSAC/St. Jude Children’s Research Hospital, Steve Froehlich leads a team of 60 who are responsible for all aspects of direct response fundraising to donors who give through television, telemarketing, mail, radio, Hispanic programs, and digital marketing programs, including lapsed donors and acknowledgements. His responsibility also includes direct marketing for all acquisition programs, and for maintaining and upgrading donors through retention programs designed to maximize a donor’s potential for St. Jude.
Marc Giannettino is a Creative Director with InnerWorkings, specializing in direct marketing creative strategy and campaign development. With nearly 15 years of experience driving successful customer acquisition, retention and engagement across a variety of industry verticals -- including media and publishing, entertainment, technology, higher education, non-profit and healthcare -- he has led both agency and client-side creative teams, and has a profound respect for what each bring to the collaborative creative process. Marc holds a bachelor’s degree in communications from Northwestern University, and a certification in direct and interactive marketing from DePaul University.
St. Jude Children’s Research Hospital – Domino’s Event Center
266 Danny Thomas Place
Memphis, TN 38105
*Please use the AW Willis gate (AW Willis Ave. / Danny Thomas Blvd.) to access.
“What I took away from our local DMA event was that no matter how different in size and scope one company is from the other, we all are aiming for the same thing: how to make our product better. Being able to brainstorm and relate to fellow marketers on an actual level is very important to what I do because it can be directly applied back to my job and help me with my day-to-day functions.”
Jeff Eldersveld, Director of CRM and Analytics, Columbus Blue Jackets
“The February Atlanta DMA event had a very enthusiastic audience. The topic of inspiring and engaging your customers continues to be one of the most important discussions for marketing leaders and strategies continue to evolve.”
Matt Corey, Chief Marketing Officer, PGA Tour Superstore
“One of the best events I’ve attended recently. Everyone walked away with ideas, insights and new connections that can help them grow their businesses.”
Jim Thompson, Co-Founder & President, Lift Engagement Strategies, LLC
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