Join us for a day of learning and networking in Minneapolis, Minnesota! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d'oeuvres and beverages will be provided by our sponsor, Japs-Olson.
This event is a Free Member Benefit.
Not a DMA member but interested in joining us? Contact Laura Gigliotti for your complimentary pass.
1:30-1:45 PM — Welcome and Introductions
1:45-2:30 PM — Digital Design meets Brick & Mortar Retail
Speaker - Mary Hennen, Vice President, Marketing & Ecommerce, The Tile Shop
Founded in 1985, The Tile Shop is a specialty retailer of manufactured and natural stone tiles, setting and maintenance materials, and related accessories in the United States.
The company’s newly launched Design Studio – which allows customers to personalize and visualize how an entire room or a distinct space will look upon completion of a project – also gives customers, sales associates and any trade professionals involved with a project a collaborative platform to create customized 3D design renderings to scale. Join Mary Hennen, Vice President of Marketing & Ecommerce at The Tile Shop, as she discusses how an omnichannel, customer-focused approach to this new platform is revolutionizing the design and shopping experience for customers across 118 stores in 31 states nationwide.
2:30-3:30 PM — The Data-Centric Organization — Discussion of the New DMA / IAB Whitepaper
Roundtable Discussion Facilitated by Jonathan Margulies, Managing Director, Winterberry Group
- What does it mean to be “data-centric”? What do most enterprises want to accomplish with data that they’re not doing now?
- People: What is the role of talent/recruitment in sustaining a data-centric marketing approach? Training/development? Compensation?
- Process: How well do org structures support our efforts to leverage data? What challenges do we need to correct for? Any success stories?
- Platforms: What kinds of platforms have been/might be most instrumental in helping activate the potential of data? What challenges have we seen in selecting and deploying those tools?
- Partners: How do we enlist agencies, data providers, tech developers and other supply chain partners in the effort to leverage data? How could those parties advance to deliver more value?
3:30-3:45 PM — Networking Break
3:45-4:30 PM — Print: The Must-Have Element in an Omnichannel Customer Experience
Moderator: Paul S. Padratzik,
Account Executive at Japs-Olson Company
Hear firsthand why this panel of industry leaders continue to integrate print marketing as a “must have – must use” proven tool within their marketing communication portfolios. Representing many verticals, these experts will share their perspectives on how and why integrating print and direct mail in their marketing strategies produces a powerful impact on their results.
4:30- 6:00 PM — Networking Happy Hour
Vice President of Marketing and E-Commerce
The Tile Shop
Mary Hennen is Vice President of Marketing and E-Commerce at The Tile Shop (NASDAQ:TTS), a leading specialty retailer of manufactured and natural stone tiles. Hennen leads Consumer and Pro marketing, digital commerce and oversees all media, PR, special events and showroom experiences. Recently, she led the rollout The Tile Shop's Omni-channel Design Studio, helping define a personalized tile shopping experience for all customers.
Hennen leveraged consumer insights to overhaul the creative and brand positioning, refocus the media and customer acquisition strategies, and led the digital experience transformation of a 30 year-old brick and mortar retailer.
A strategist proven in both digital and traditional marketing, Hennen’s career includes senior retail management roles at Experian Marketing Solutions, Conversant Media (an Epsilon Company) and Digital River, advising Top 100 Retailers on marketing, media and customer experience strategies.
Hennen earned her B.A. in Business Administration from the University of St. Thomas and continued her leadership development with Sean Delaney.
Co-Founder, Chief Operating Officer
Jay has nearly 25 years of experience in senior level marketing and management roles for national direct marketing companies, such as, Imagine Print Solutions, Banta Direct Marketing (now Donnelley) and Direct Marketing Group. In 2010, he co-founded SeQuel Response, a full service direct marketing agency based in Eden Prairie, MN, that has grown its revenue more than 10X since it’s first year of operation. SeQuel offers a proven & unique multivariate testing methodology - along with sophisticated strategy & analytics - that help to drive very consistent performances for a loyal client base.
Carroll studied broadcast communications at the University of MN and now lives in Hopkins, MN, where he and his wife of 32 years have raised seven children.
Senior Marketing Manager
Scott is a Senior Marketing Manager at Best Buy, where he leads the Local Marketing team. He manages geo-targeted campaigns across the country that heavily rely on direct marketing, along with a portfolio of other tactics. Campaigns range from news about a local store to broader messages that tap into regional consumer insights. Prior to Best Buy, he held marketing positions at Heinz and enterprise software provider Red Hat.
Scott has an undergraduate degree from the University of Washington and an MBA from the University of North Carolina – Chapel Hill. He resides in Rosemount Minnesota with his wife and two children.
Direct Mail Procurement & Strategist
Life Time Fitness
Erica serves as the Direct Mail Procurement & Strategist for Life Time Fitness in Chanhassen, MN. She has over 10 years’ experience in areas such as Brand Marketing, project management, and revenue enhancement. Erica uses her combined experience to help her team embrace change, create new opportunities in marketing campaigns, and formulate strategies for profitability and growth.
Currently she is managing complex Print and Direct Mail programs for membership acquisition and retention. Over the years she has fueled development and efficiencies within the Direct Mail program resulting in her achieving the “Artistry Award winner” status within her organization. Erica’s passion lies in process and tactic improvement of Direct Mail’s execution.
Erica is a graduate of the Rochester Institute of Technology in upstate New York where she studied New Media Publishing and Marketing Advertising. She now resides in South Minneapolis and spends her time keeping a very close eye on her Fox Red Labrador puppy.
President & Owner
Pronto Heating & Air Conditioning
Wade started Pronto in 2008 after beginning his career at his family business, Sedgwick Heating & Air Conditioning.Pronto has been aggressive in its growth goals over the past eight years and Wade has years of experience in Direct Mail and all types of Direct Response marketing.
Wade lives in Mendota Heights.
Paul Padratzik is a solution provider in all aspects of the Direct Marketing process for over 20 years. As an account Executive at Japs-Olson, he is responsible for helping his clients ranging from small business to fortune 500 companies manage their print and direct mail campaigns. His passion for helping his clients to succeed in reaching their marketing goals is second to none.