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DMA: Data and Marketing Association
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DMA Regional Roundtable | New York, New York

DATE
TIME
LOCATION

Overview

Join us for a day of learning and networking in New York, New York! This mobile marketing focused event will feature a curated panel discussion, keynote presentation, case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.

In addition, this $49 event will provide breakfast, lunch as well as hors d’oeuvres and beverages during our networking happy hour.

For more information, please contact Matt Baehr at mbaehr@thedma.org

Limited Space Available — Register Today!

marketing_roundtable 


Schedule

9:00 - 10:00 AM — Welcome and Introductions along with a Networking Breakfast
10:00 - 12:00 PM — Interactive Panel Discussion on Mobile Marketing

Moderator - Jonathon Shaevitz, President, Industry Index

Industry Index will host our monthly Roundtable in partnership with the DMA. This Roundtable will feature our moderator, Jonathon Shaevitz, guiding an informative and lively discussion on Mobile and Retail MadTech, including several interwoven and poignant topics, namely:

  • 1:1 Marketing & Mobile Re/Targeting
  • Device ID (i.e., the new mobile currency)
  • Influencer Marketing & Social Media Tech
  • Location Intelligence & Geofencing

Throughout the discussion, our moderator will work to ensure that each topic is given sufficient time, demonstrate their shared connectivity, and that each discussion will yield candid, valuable insight. Audience participation from all attendees will be encouraged – be ready to weigh in!

12:00 - 1:00 PM — Networking Lunch
1:00 - 1:45 PM — Case Study Presentation from Registria - Powerful Mobile Moments that Transform Your Customer’s Journey

Speaker - Chris McDonald, CEO, Registria

With smart technology advancements like IoT and chat bots becoming more and more a part of the digital and mobile conversation, it's important brands recognize that using more technology in the customer journey does not necessarily lead to better and more meaningful interactions. We need to remember that our customers are human, and at the end of the day, they appreciate human experiences—especially when it comes to the customer experience.

Today, using the latest technology the right way allows brands to move from simply “managing” customer relationships to connecting with them, and ultimately, creating high-impact moments for your customers. Chris McDonald, CEO of Registria, will share case studies from global brands like Electrolux, Whirlpool, and Sony who have transformed their customer’s journey to build powerful mobile moments that drive increased loyalty, satisfaction, and ultimately - more sales.

1:45 - 2:45 PM — Roundtable Discussion on Industry Challenges
2:45 - 3:00 PM — Networking Break
3:00 - 4:00 PM — Keynote with Q&A — Cuisinart: Bridging the Physical with Digital and Mobile to Connect with Your Customers

Speaker - Mary M. Rodgers, Director of Marketing Communications, Cuisinart

As consumer behavior continues to evolve, companies that leverage data and insights to understand consumer preferences will be the most successful. This session will show how Cuisinart’s sophisticated use of analytics with digital, mobile, and social tactics has led to dramatic improvements in consumer connections in traditional and digital channels, both in-store and online.
Mary Rodgers of Cuisinart will discuss how technology is impacting the role of the CMO and how to succeed in a decentralized organization. Attendees will learn how Cuisinart’s evolved strategy has enabled the company to:

  • make smarter choices possible and improve efficiency
  • assist in content development to reach and expand customer interactions
  • provide insights on the path to purchase
  • shape all aspects of digital and physical communications

4:00 - 6:00 PM — Networking Happy Hour


Register Now

Speaker(s)

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Jonathon Shaevitz

President
Industry Index

Jonathon is a MadTech veteran, corporate leader and advisor, and a product guy at heart. His tech background includes senior leadership roles at leading companies including DSPs, SSPs, and all things programmatic.

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Chris McDonald

CEO
Registria

Chris joined Registria as CEO in December 2012 as part of the company’s recapitalization with Housatonic Partners and subsequent acquisition and merger with Interaxis Marketing. A results-oriented leader with a penchant for helping clients develop innovative strategies and compelling value propositions, Chris is one of the leading thinkers in applying technology, data and analytics for improved marketing performance.

Prior to joining Registria, Chris founded his own venture and strategy consulting firm focused on marketing, media and technology. He served as President of MDC Partners Performance Marketing Group and as EVP and GM for Abacus, a $100+ million division that was formerly part of DoubleClick and now resides within Epsilon. While at Abacus, he led the company’s business in North America, successfully extending its leadership position by bringing multiple innovations to market and entering new market verticals. Chris holds a BA from the University of Colorado and a master’s degree in management science from Purdue University.

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Mary M. Rodgers

Director of Marketing Communications
Cuisinart

Mary is an engaging Marketing Leader possessing a winning blend of expertise in integrated marketing, team leadership, and strategic planning. Skilled in managing large, complex enterprise functions to produce exemplary results, via hands-on involvement and an unwavering commitment to success.

Sponsored by:

  • In partnership with:

    Lunch Sponsor:

    Cheetah Mobile Logo

What attendees are saying:

  • “What I took away from our local DMA event was that no matter how different in size and scope one company is from the other, we all are aiming for the same thing: how to make our product better. Being able to brainstorm and relate to fellow marketers on an actual level is very important to what I do because it can be directly applied back to my job and help me with my day-to-day functions.”
    Jeff Eldersveld, Director of CRM and Analytics, Columbus Blue Jackets

    “The February Atlanta DMA event had a very enthusiastic audience. The topic of inspiring and engaging your customers continues to be one of the most important discussions for marketing leaders and strategies continue to evolve.”
    Matt Corey, Chief Marketing Officer, PGA Tour Superstore

    “One of the best events I’ve attended recently. Everyone walked away with ideas, insights and new connections that can help them grow their businesses.”
    Jim Thompson, Co-Founder & President, Lift Engagement Strategies, LLC

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    DMA Communities

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