Join us for a day of learning and networking in San Francisco, California! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d’oeuvres and beverages will be provided by our sponsor.
This event is included with DMA membership
Not a DMA member but interested in joining us? Contact Laura Gigliotti for your complimentary pass.
In the modern era of product purchase the digitally savvy consumer and business buyers have moved into a world of “Self Nurture” where they learn about brands, conduct research and make decisions without ever interacting with sales people. This digital transformation in buyer behavior means modern digital marketing plans need to be more agile, more thoroughly constructed and correctly measured in order to deliver optimal performance. In this session Dick will review how marketers can successfully exploit a wide variety of different digital media tactics to reach customers as they move through the purchase funnel. He will also cover what metrics matter and how marketers can use data to improve campaign performance.
2:30-3:30 PM — Roundtable Discussion
3:30-3:45 PM — Networking Break
3:45-4:30 PM — Media Mix Modeling: Inside the Black Box
The mission of Media Mix Modeling (MMM) is to optimize spending across online and offline channels in order to achieve maximum sales from a budget. In this session, we will dive into a compelling case study from an $800 million online fashion retailer with 8 million active users. We will review how the company is using Media Mix Modeling, what the outputs look like, as well as challenges and pitfalls to look out for when implementing your own MMM projects.
4:30- 6:00 PM — Networking Happy Hour
Dick Reed, Just Media, Inc., CEO is a 20 year advertising veteran, originally working on the publishing side, selling advertising and publishing technology magazines in the UK and Europe before joining Just Media London in 1996. Dick created the agency’s online team in 1998 and was then appointed as CEO of Just Media, Inc., in 2002. He has provided strategic insight and campaign development for clients such as EMC, Juniper Networks, HP, Fujitsu, Motorola, Autonomy, Toshiba, Salesforce, Applied Materials, VMware, Hitachi Data Systems as well as fast growth start ups like Wildfire, Box, Bigfix and Nexsan.
Dick has been featured as an invited speaker/commentator for brands such as Forbes CMO channel, Economist, GigaOm and as a media analyst for Global news network Al Jazeera. Dick has also featured as a speaker/panelist at events such as DMA and Tech Target conferences and presents regular media educational sessions for marketers and publishing executives.
Emeryville based Just Media, Inc., is a 20-year old media agency specializing in all aspects of campaign management for search, lead generation, demand generation and branding with a focus on advanced analytics, performance tracking and optimization. Media agnostic, the agencys’ campaigns will be found across a full range of media platforms including TV, radio, out of home, and print as well as every conceivable web and mobile form from rich media campaigns, web events, content programs, virtual shows, content syndication and data driven, real time . The agency also services clients in verticals and other B2B segments including financial services, HR resource management and green technology.
Jim Griffin is the Americas Director of Cartesian Consulting, a global analytics service provider with 150 data scientists, focused on customer marketing and business analytics. He has twenty years of analytics, CRM, and loyalty experience in multiple markets, including USA, Latin America and Asia. Jim holds an MBA from the Carlson School of Business, and went on to do post-graduate study in statistics. He is also a faculty member with the International Institute of Digital Marketing (IIDM).
“What I took away from our local DMA event was that no matter how different in size and scope one company is from the other, we all are aiming for the same thing: how to make our product better. Being able to brainstorm and relate to fellow marketers on an actual level is very important to what I do because it can be directly applied back to my job and help me with my day-to-day functions.”
Jeff Eldersveld, Director of CRM and Analytics, Columbus Blue Jackets
“The February Atlanta DMA event had a very enthusiastic audience. The topic of inspiring and engaging your customers continues to be one of the most important discussions for marketing leaders and strategies continue to evolve.”
Matt Corey, Chief Marketing Officer, PGA Tour Superstore
“One of the best events I’ve attended recently. Everyone walked away with ideas, insights and new connections that can help them grow their businesses.”
Jim Thompson, Co-Founder & President, Lift Engagement Strategies, LLC
Brought to you by: