Eric has spent his 20+ year career working with brands such as Welch’s, Hardee’s, Harrah’s Entertainment, Monsanto, Michelin, and a small town at west he can’t talk about since what happens there, stays there. His experience combines both B2B and B2C in categories such as travel, CPG, retail, agriculture, healthcare, and utilities.
Currently, Eric is Sr. VP, Media Director with DICOM Marketing Service’s overseeing the company’s strategic planning for brands locally, nationally, and internationally across all media channels. DICOMs focus is to partner with brands and agencies to make big data both actionable and accountable. Tying true ROI metrics with real-time attribution modelling, and delivering measurable results.
In addition, Eric is a co-founder of 314 Digital, a non-profit organization dedicated to keeping the digital marketing community in St. Louis connected and educated. He is also an Adjunct Instructor at the University of Missouri St. Louis teaching Digital Media Strategy and Tactics.