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DMA: Data and Marketing Association
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It’s All About The Data! a DMA Expert Panel at MDMC16

Join DMA as they lead a panel on Audience Management at UMSL State of Digital Media Marketing Conference.

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Overview

Join DMA from 2:55 pm - 3:40 pm at MDMC16 as Audience Management expert Don Hinman moderates a panel of leading experts from Adobe, SAS, George Washington University and Nielsen.

Audience Management is the building block for effective Data-Driven Marketing. In today's omnichannel world, effective marketers manage their data so that they can reach their current and prospective audience through whichever channels the audience uses. Whether it's 1st party, 2nd party or 3rd party data, on-line or off-line, broadcast or unicast, Audience Management skills are essential through-out today's customer driven enterprise. And the technology is moving quickly. Are you fully utilizing today's media channels and are you prepared for tomorrows -- the Internet of Things, Beaconing, Addressable TV?

Speaker(s)

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Don Hinman

Owner
DH Associates

Don Hinman is a Data-Driven Marketing Consultant. He helps marketers better utilize marketing data to improve their DDM efforts.

Up until mid-July, 2014, Don was Senior Vice President for Data Strategy for Epsilon Data Solutions (2007-2014). In this role Don lead the data asset utilization functions for Epsilon’s data products. Don is often referred to as “Dr. Data” due to his experience and expertise known across the industry for the creation and use of external data in database marketing applications. He previously served as SVP for Products for ICOM and Abacus.

He is a past Chair of the Direct Marketing Association’s Committee on Ethical Business Practices. He is also a former member of the Board of Trustees for Marketing Edge (f/k/a DMEF). In 2013 Don was honored with a Silver Apple Award from the Direct Marketing Club of New York. He is a frequent speaker for conferences and seminars in the direct marketing, CRM and database marketing industries.

Don received his Ph.D. in Mass Communication Research from Bowling Green State University (Ohio) in 1979.

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Todd Budin

SVP of Marketing Effectiveness
Nielsen

Todd Budin has 15 years of experience in businesses involving marketing and technology. Currently at Nielsen, as SVP of Marketing Effectiveness, he leads the team responsible for measuring TV and digital advertising. He earned his Bachelor degree in business from Oklahoma State University and his MBA from The University of Missouri in St Louis. Todd currently resides in Boulder, CO where he plays an active role in the start-up community.

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Suneel Grover

Principal Solutions Architect
SAS

Suneel Grover is a Principal Solutions Architect supporting Digital Intelligence, Marketing Analytics and Omni-Channel Marketing at SAS. By providing client-facing services in the areas of predictive analytics, digital analytics, visualization and data-driven integrated marketing, Grover provides technical consulting support in industry verticals such as media, entertainment, hospitality, communications, and sports. In addition to his role at SAS, Grover is an professorial lecturer at The George Washington University (GWU) in Washington DC, teaching in the Masters of Science in Business Analytics graduate program within the School of Business and Decision Science. Through this hybrid of activity, he provides thought leadership through white papers, webcasts, blogs, and conference speaking engagements for the Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), Indiana University (IUSB), University of Missouri (UMSL), Radford University (RU-COBE), and New York University (NYU-SCPS). In addition to his contributions to industry and academia, Grover has a MBA in Marketing Research & Decision Science from The George Washington University (GWU) and a MS in Integrated Marketing Analytics from New York University (NYU).

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Michael Halbrook

Senior Manager
Adobe Consulting

Michael leads the data strategy & insights business consulting practice in Adobe Consulting. He and his extended team of business consultants provide data strategy and analysis, audience and segmentation strategy, data science services, organizational readiness & governance guidance, and overarching digital marketing expertise to Adobe Marketing Cloud customers.

Through the years, he has led and managed teams in some of the most high-growth and forward-looking areas of Adobe Consulting and led the Adobe Retail and Travel Consulting practices in the Americas.

In 2015, Michael released his first e-book, The Analyst’s Manifesto, a call-to-arms for the modern Digital Marketing Analyst. He has presented with 9 customers at 7 Summits in the Americas and EMEA and has judged the Adobe Digital Analytics Competition three times.

Michael was a Senior Business Consultant and team lead with Adobe Analytics for years, helping to create and lead many best practice solutions related to multi-channel analysis and attribution. His 20-year career has been focused on encouraging, creating & measuring digital experiences. He started as an on-air talent and the online director at three radio stations in St. Louis, then moved on to start his own dotcom. Later, after three years as a senior interactive project manager at St. Louis's largest media production facility, Michael spent three years at Omnicom’s Rodgers Townsend, responsible for strategy & execution of digital marketing programs for AT&T and Anheuser Busch.

Michael resides in St. Louis, Missouri with his wife, four sons, and puppy.

About MDMC16:

  • DIGITAL. SOCIAL. MEDIA. TECH.

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    Entering their fourth year, the 2016 Midwest Digital Marketing Conference lives at the intersection of modern communications. Previously called the UMSL State of Digital Media Marketing Conference, MDMC is the Midwest’s largest digital and social media marketing event. The conference will be held on April 21, showcasing thought leaders and boundary pushers across many disciplines. Experts in the marketing communications industry will address the cutting edge of digital, social, tech and innovation.

    There are 6 tracks in total, each with 5-6 presentations throughout the day for a total of 35 sessions. This is in addition to the 3 keynote presentations.

    Tracks covered by these sessions will include the following:

    Social Media Track — featuring Pinterest, BuzzFeed, UnderArmour, LinkedIn and more
    Digital Marketing Track — featuring Nielsen, Google, Johnson & Johnson, Ogilvy One and more
    Data Track — featuring SAS, Adobe and more
    Innovation/Tech Track — featuring Eloqua/Oracle, Pandora, and more
    Small Business & B2B Track – featuring Hatchbuck, MarketVolt, Fleishman Hillard, 10x and more
    Student/Academic/Career Track – featuring Salesforce.com, SAS, The Creative Group, Technology Partners and more

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