Michael leads the data strategy & insights business consulting practice in Adobe Consulting. He and his extended team of business consultants provide data strategy and analysis, audience and segmentation strategy, data science services, organizational readiness & governance guidance, and overarching digital marketing expertise to Adobe Marketing Cloud customers.
Through the years, he has led and managed teams in some of the most high-growth and forward-looking areas of Adobe Consulting and led the Adobe Retail and Travel Consulting practices in the Americas.
In 2015, Michael released his first e-book, The Analyst’s Manifesto, a call-to-arms for the modern Digital Marketing Analyst. He has presented with 9 customers at 7 Summits in the Americas and EMEA and has judged the Adobe Digital Analytics Competition three times.
Michael was a Senior Business Consultant and team lead with Adobe Analytics for years, helping to create and lead many best practice solutions related to multi-channel analysis and attribution. His 20-year career has been focused on encouraging, creating & measuring digital experiences. He started as an on-air talent and the online director at three radio stations in St. Louis, then moved on to start his own dotcom. Later, after three years as a senior interactive project manager at St. Louis's largest media production facility, Michael spent three years at Omnicom’s Rodgers Townsend, responsible for strategy & execution of digital marketing programs for AT&T and Anheuser Busch.
Michael resides in St. Louis, Missouri with his wife, four sons, and puppy.