Join us for a day of learning and networking in Philadelphia, Pennsylvania! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d’oeuvres and beverages will be provided by our sponsor.
This event is included with DMA membership
Not a DMA member but interested in joining us? Contact Katrina Ryan for your complimentary pass.
2:00-2:15 PM — Welcome and Introductions
2:15-3:00 PM — Keynote - Cuisinart: How to Make Your Customers Your Tribe
Speaker - Mary M. Rodgers, Director of Marketing Communications, Cuisinart
With smart technology advancements like IoT and chat bots becoming more and more a part of the digital conversation, it's important brands recognize that using more technology in the customer journey does not necessarily lead to better and more meaningful interactions. We need to remember that our customers are human, and at the end of the day, they appreciate human experiences—especially when it comes to the customer experience. Today, using the latest technology the right way allows brands to move from simply “managing” customer relationships to connecting with them, and ultimately, making your customers part of your brand tribe.
Mary Rodgers, Director of Marketing Communications at Cuisinart, will discuss how they were able to design a powerful customer experience – from onboarding a buyer to fostering their advocacy online and through social networks– to create their own tribe of loyal customers and home chefs.
3:00-4:00 PM — Roundtable Discussion
4:00-4:15 PM — Networking Break
4:15-5:00 PM — How ICON Health & Fitness Triggered a New Point of Sale
Speaker: Jean Chen, VP of Marketing, Registria
Enabling customers to register a product in minutes - using text and social messaging delivered on the smartphone - has helped the ICON Health & Fitness, makers of NordicTrack and ProForm equipment, develop a new sales channel, right at the point of registration. Learn how ICON nearly quadrupled the customer product registration data it collects, significantly ramping up its cross-sales revenue:
- The 3 steps ICON took to generate more revenue
- How ICON grew their customer database with data that predicts purchase propensity
- How ICON crafted a new customer onboarding process to enhance product experience
As context for this discussion, research on 100 global brands and their customer engagement transformation in the past decade will be shared - from snail mail to digital, mobile, and now social messaging and chat bot (2017 Trends Report by Registria). Attendees will be armed with trend information and subject matter expertise that they can take back and share with other parts of their organization.
5:00- 6:30 PM — Networking Happy Hour
Mary M. Rodgers
Director of Marketing Communications
Mary is an engaging Marketing Leader possessing a winning blend of expertise in integrated marketing, team leadership, and strategic planning. Skilled in managing large, complex enterprise functions to produce exemplary results, via hands-on involvement and an unwavering commitment to success.
VP of Marketing
Jean has over 20 years of experience in designing marketing and business strategies for top brands like Google, Verizon, and Pepsi as well as product manufacturers like Honeywell and HP. At Registria, Jean is in charge of company branding and product marketing. Her team tracks consumer and technology trends that affect customer onboarding and experience for global consumer brands, including the increased use of chatbots, social messaging, and mobile across key consumer segments. Jean holds an MBA from Columbia University and a BA from Rice University.