What is Match Rate?
Matching is probably the most widespread concept in identity: learn how to leverage Matching to make the most out of every marketing campaign.
Probabilistic vs Deterministic
Statistics doesn't have to be hard: learn about the differences between how identity vendors calculate their match rates.
Precision vs Reach
Precision and reach are crucial for your marketing campaign: learn how to properly define your needs and get the most from your identity solutions provider.
As cross-device and cross-platform media consumption evolves, linking spend to performance gets even more complicated. Marketers are spending more and gaining less, while being challenged to activate insights, generate ROI and deliver personalized customer experiences.
DMA’s Identity IQ Attribution video series presents you and your team with the insights on how attribution can benefit your organization and your relationships with your customers.