DMA: Data and Marketing Association
Consumer Help

Integrated Marketing Community

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

As customer contact becomes more and more targeted, and those contacts become more specific to the end client – it becomes very important to communicate via the right channel.

The goal of the Integrated Marketing Community is to actively work together to combine education and our shared experiences in integrated marketing to benefit our member companies. We promote growth by demonstrating the use of all channels: print, digital, social, mobile, email and phone for customer access. We advocate for customer centricity and address the challenges of creating responsive, relevant and real-time data-driven marketing to connect with all audiences across the spectrum.

Learn more about our Community Sponsorship opportunities.

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Leadership Council

Norman Quesnel, Amica
norm-quesnelNorm has worked in marketing communications in the biotech, electronics and insurance industries. Currently, as Senior Marketing Specialist at Amica, he manages the daily aspects of Amica Mutual’s auto, home and affinity direct mail marketing. Norm has served as president and professional development chair for the Insurance and Financial Communicators Association.

Sheri Jammallo, Canon Solutions America
sheri jammalloSheri Jammallo is the Corporate Enterprise Segment Marketing Manager at Canon Solutions America, with a keen focus on the Transactional, Direct Mail and Coporate In-Plant print production space. She brings with her a wealth of industry knowledge that enables her to lead field relevant go-to-market production print strategies and programs for Canon Solutions America that bring value-add to their production print customers and overall print industry.

Previous to Canon Solutions America, Sheri spent 14 years in several roles at Xerox. She was a Production Print Solutions Sales Manager in the Northeast region responsible for high end production print technology and services portfolio, leading a team of Production Print Sales Specialists within the In-Plant, Transactional, Direct Mail and Commercial print space.

Sheri began her career in the Commercial print space at Standard Register. She spent several years with Standard Register in business development and sales management roles, with a strong focus on go-to-market strategies of a vast portfolio of commercial print applications to the Financial, Insurance, Manufacturing, Healthcare, Public Sector, Educational and Retail vertical markets.

Katy Jordan, PMX Agency
Katy Jordan of CDR FundraisingKaty is currently Vice President of Account Management, Nonprofit, PMX Agency and has over 15 years of nonprofit industry experience. She’s passionate about helping nonprofits through innovative – and integrated – outreach, fundraising and advocacy strategies. Previously, Katy managed the digital marketing division at CDR and fosters integrated marketing and collaboration across the agency. She has worked with charities including Disabled American Veterans, Shriners Hospitals for Children, The American Legion and the American Red Cross. Katy knows what it takes to start, build and sustain a successful nonprofit fundraising program. She’s a frequent speaker at industry events, a regular contributor to trade publications and also serves as co-chair of the Programs Committee for the DMAW Educational Foundation. Katy is also a composer and musician who plays both the viola and piano. She lives in Baltimore with her husband Ken, son Reginald, and two rescue dogs Guinness and Paca.

Michael McCartin, Javelin Marketing Group
Mike_McCartin_Photo_450x450As one of the founders of Javelin in 2003 and with more than 25 years of marketing (digital, direct, CRM, advertising and sales) experience, Mike leads with a passion for leveraging strategy, creative, analytics, technology and data to connect brands with customers and drive profitable behaviors. He’s a hands-on leader always pursuing innovation and impact in today’s every-changing and exciting digital landscape to activate results for our clients and the agency.

Mike brings a unique blend of strategy, analytics, technology, and creative experience to lead the agency by actively engaging with clients and partners and inspiring people to work together across media, channels, and platforms to find solutions that deliver confidence by improving performance and mitigating risk.

He’s worked on AT&T, Adobe, Bank of America, Citi, FiServ, Guthy-Renker, Hyatt, Sparkling ICE, Novartis, HSUS, Toyota, Mars Drinks, Luxxotica, ING, Merck, Mitsubishi, Mead Johnson, Sony Entertainment USA and others.

Mike is a Board member of the Dallas 4As.

Meg Dawes, CDR Fundraising


Why join the Integrated Marketing Community?
  • We actually really enjoyed the challenge and had fun crafting our submission. We will be participating again.
    - Angela Struebing, CDR Fundraising
  • It was fun, and I enjoyed stepping out of my day-to-day for a bit to think about a new marketing problem. Plus, as an outsider, I brought in a fresh perspective which can be really helpful for a company that is grappling with a particular marketing problem.
    - Sandy Karcher, TeleTech
  • The Integrated Community Leadership Council is an invaluable resource to network, learn and share.
    - Terry Nugent, MMS
  • I am very interested in the impact AI is having on direct marketing in terms of targeting and count on DMA to provide resources to help me become more aware of how, who, why and when. There’s no other group I’ve seen that provides on a national basis what DMA offers to marketing professionals.
    - Norman Quesnel, Amica
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