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DMA: Data and Marketing Association
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2017 International ECHO Award Finalists

We are very excited to announce the finalists for the 2017 DMA International ECHO® Awards.

2017 has been a bumper year and not only have we seen more entries, but judges feedback was consistent that the quality of work has also increased. Which means making the finalist list is a bigger achievement than ever. Congratulations to you all.

Appreciate groundbreaking work?

Come and celebrate the winners with us at the ECHO Awards Gala on Sunday evening, Oct. 8 in New Orleans during DMA’s &THEN Conference. This year, the ECHO Gala will feature pop star and TV personality Mark McGrath - from the band Sugar Ray as your host. It’s your chance to meet – firsthand - the bold strategists and brave creatives behind the highest performing campaigns in the world.

Buy Tickets now!

Below are the five finalists per category. A Gold, Silver and Bronze ECHO award winner will be announced from the final five on 8th October.

Art Direction

Adobe Stock Apparel

Agency: Abby Priest
Client: Adobe
 

Travel Agency for the Imagination

Agency: FCB Chicago
Client: Radio Flyer Inc.
 

Geeking Out With Arby’s

Agency: Moxie
Client: Arbys Restaurant Group- Inc. 
 

The Periodic Table: Something to Sing About

Agency: Ogilvy New York
Client: The Chemours Company
 

The Doll That Chose to Drive

Agency: Proximity Barcelona
Client: Audi Spain
 

Automotive

Repurchase Campaign

Agency: Clemenger BBDO Melbourne
Client: Mercedes-Benz Australia
 

4MATIC Adaptive Book

Agency: Gruppo Roncaglia
Client: Mercedes-Benz
 

The Doll That Chose to Drive

Agency: Proximity Barcelona
Client: Audi Spain
 

Toyota 4Runner Wilderness Therapy

Agency: RAPP Los Angeles
Client: Toyota
 

Volvo – Sunday Drive Roulette

Agency: Republik New Zealand
Client: Volvo New Zealand
 

Best Artificial Intelligence

Gifts When You Need (GWYN), AI-Powered Online Gift Concierge

Agency: 1-800-Flowers.com
Client: 1-800-Flowers.com- Inc. 
 

On Air With Aristocrat – When Cricketers Turned Luggage Experts

Agency: ibs
Client: VIP Industries Ltd.
 

Get Your Taxes Won With Watson

Agency: Internal H&R Block
Client: H&R Block
 

Best Campaign Under $250k

The Swedish Number

Agency: 1NGO
Client: SwedishTouristAssociation
 

Cincinnati Children’s Sports Medicine & Orthopaedics Digital Campaign

Agency: Barefoot Proximity
Client: Cincinnati Children’s Hospital 
 

The Biggest Sports Endorsement Deal of All Time

Agency: FCB Chicago
Client: Archer+Wolf
 

Teddy Gun

Agency: FCB Chicago
Client: Illinois Council Against Handgun Violence
 

#NotMusicToMyEars

Agency: OgilvyOne Worldwide Pvt. Ltd.
Client: Love Matters
 

Best Customer Acquisition Campaign

Healthy by Sovereign

Agency: Chemistry Interaction
Client: Sovereign Insurance
 

DB Export Beer Bottle Sand

Agency: Colenso BBDO
Client: “DB Breweries”
 

100 Today

Agency: Cossette
Client: SickKids Foundation
 

Language Choice

Agency: GALLEGOS United
Client: Comcast Corporation
 

Unitec NZ Takes the Classroom to the People

Agency: Republik New Zealand
Client: Unitec New Zealand 
 

Best Customer-Centric Campaign

Avianca Última Hora

Agency: BRM
Client: Avianca
 

Snickers Hungerithm

Agency: Clemenger BBDO Melbourne
Client: Mars Chocolate Australia
 

Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge

Agency: Moxie 
Client: Georgia Center for Child Advocacy 
 

Superpower to All – Comic

Agency: Shackleton
Client: ABANCA
 

The Great Gig Hunt

Agency: Smicker
Client: Halebop
 

Best Integrated Campaign

Pedigree Child Replacement Programme

Agency: Colenso BBDO
Client: MARS
 

DB Export Beer Bottle Sand

Agency: Colenso BBDO
Client: DB Breweries
 

100 Today

Agency: Cossette
Client: SickKids Foundation
 

Language Choice

Agency: GALLEGOS United
Client: Comcast Corporation
 

Toyota 4Runner Wilderness Therapy

Agency: RAPP Los Angeles
Client: Toyota
 

Best Loyalty or Retention Campaign

XFINITY’s Your Moving Team

Agency: DigitasLBi
Client: Comcast
 

From Commerce to Care

Agency: Abakus AB
Client: If insurances AB
 

Little Garden

Agency: Colenso BBDO
Client: Foodstuffs New Zealand 
 

SAQ Inspire

Agency: Cossette
Client: SAQ
 

The Chase

Agency: Ogilvy New York
Client: NASCAR
 

Best Use of Data and Analytics

XFINITY’s Bad Weather Trigger

Agency: DigitasLBi
Client: Comcast
 

Healthy by Sovereign

Agency: Chemistry Interaction
Client: Sovereign Insurance
 

Snickers Hungerithm

Agency: Clemenger BBDO Melbourne
Client: Mars Chocolate Australia
 

Meet Graham

Agency: Clemenger BBDO Melbourne
Client: Transport Accident Commission Victoria
 

Cutting Edge Lead Generation

Agency: Klausen+Partners
Client: Struers
 

Best Use of Direct Mail

Adobe Stock Apparel

Agency: Abby Priest
Client: Adobe
 

XFINITY on Campus Direct Mail

Agency: Agency M
Client: Comcast
 

Hockår – the First Multifunctional Image Brochure Mailing

Agency: Agentur am Flughafen 
Client: by marei Einrichtungskonzepte AG
 

The First Ever Car Catalogue Made by Kids, for Kids

Agency: Proximity Madrid
Client: Renault
 

Superpower to All – Comic

Agency: Shackleton
Client: ABANCA
 

Best Use of DRTV/Video

The Call That Comes After

Agency: FCB/SIX
Client: Drug Free Kids Canada
 

Las Vidas de Mario (The Lives of Mario)

Agency: matchpoint
Client: Shire Pharmaceuticals
 

The Chase

Agency: Ogilvy New York
Client: NASCAR
 

AXELERATE 2.0: The Journey of Self Discovery

Agency: OgilvyOne Indonesia
Client: AXE- Unilever Indonesia
 

The Doll That Chose to Drive

Agency: Proximity Barcelona
Client: Audi Spain
 

Best Use of Email

360° Passion: Purina’s Customer Engagement

Agency: Contactlab
Client: Nestlé Purina
 

Hilton Honors Anniversary Email

Agency: Movable Ink
Client: Hilton
 

Copy of CAT

Agency: Liberty Mutual Insurance Marketing
Client: Liberty Mutual Insurance
 

Bluemix Knows. Dynamic Delivers.

Agency: Ogilvy & Mather
Client: IBM Bluemix 
 

Atlas 5M Email

Agency: Track DDB
Client: Volkswagen Canada
 

Best Use of Experiential

The Swedish Number

Agency: 1NGO
Client: SwedishTouristAssociation
 

Meet Graham

Agency: Clemenger BBDO Melbourne
Client: Transport Accident Commission Victoria
 

DB Export Beer Bottle Sand

Agency: Colenso BBDO
Client: DB Breweries
 

Travel Agency for the Imagination

Agency: FCB Chicago
Client: Radio Flyer Inc.
 

Teddy Gun

Agency: FCB Chicago
Client: Illinois Council Against Handgun Violence
 

Best Use of Mobile

The Swedish Number

Agency: 1NGO
Client: SwedishTouristAssociation
 

The Call That Comes After

Agency: FCB/SIX
Client: Drug Free Kids Canada
 

Ariel Impossible Made Possible

Agency: Mobitainment & Brainbow Conscious Creatives
Client: Ariel (P&G)
 

#NotMusicToMyEars

Agency: OgilvyOne Worldwide Pvt. Ltd.
Client: Love Matters
 

Blind Spot

Agency: PKP BBDO GmbH- Vienna- Austria
Client: Light for the World- NGO- Austria
 

Best Use of Search / Display

Cincinnati Children’s Sports Medicine & Orthopaedics Digital Campaign

Agency: Barefoot Proximity
Client: Cincinnati Children’s Hospital 
 

The Annoying Lump

Agency: Colenso BBDO
Client: New Zealand Breast Cancer Foundation
 

Down Syndrome Answers

Agency: FCB Canada
Client: Canadian Down Syndrome Society
 

Mercedes-Benz Mobilo Service Plus

Agency: H2H
Client: Mercedes-Benz
 

The Banner Ad that Can See What you See

Agency: MRM//McCann Sweden
Client: Vattenfall
 

Best Use of Social Media

You’ve Gotta Have a Team

Agency: BMF
Client: Football Federation Australia
 

Snickers Hungerithm

Agency: Clemenger BBDO Melbourne
Client: Mars Chocolate Australia
 

Teddy Gun

Agency: FCB Chicago 
Client: Illinois Council Against Handgun Violence
 

Gatorade Drives High Social Engagement

Agency: Resolution Media
Client: Gatorade
 

No Metro

Agency: Shackleton
Client: Sony Pictures Spain
 

Best Use of Technology

The Swedish Number

Agency: 1NGO
Client: SwedishTouristAssociation
 

Meet Graham

Agency: Clemenger BBDO Melbourne
Client: Transport Accident Commission Victoria
 

The Call That Comes After

Agency: FCB/SIX
Client: Drug Free Kids Canada
 

Verizon LIVE

Agency: Moxie
Client: Verizon Wireless – Digital Operations
 

Blind Spot

Agency: PKP BBDO GmbH- Vienna- Austria
Client: Light for the World- NGO- Austria
 

Best Use of Virtual Reality/Augmented Reality

Meet Graham

Agency: Clemenger BBDO Melbourne
Client: Transport Accident Commission Victoria
 

Elle Style Awards 360 Experience

Agency: Harte Hanks
Client: Samsung Mobile
 

Inmarsat Aviation: Bring it On

Agency: OgilvyOne Business
Client: Inmarsat Aviation
 

Unitec NZ Takes the Classroom to the People

Agency: Republik New Zealand
Client: Unitec New Zealand 
 

The Great Gig Hunt

Agency: Smicker
Client: Halebop
 

Best Web/Ecommerce

Joe’s Kansas City E-Comm Launch

Agency: emfluence
Client: Joe’s Kansas City Bar-B-Que
 

Mercedes-Benz Mobilo Service Plus

Agency: H2H
Client: Mercedes-Benz
 

Las Vidas de Mario (The Lives of Mario)

Agency: matchpoint
Client: Shire Pharmaceuticals
 

New MINI Cabrio Stay Open

Agency: RAPP
Client: MINI
 

Next Gen

Agency: SapientRazorfish
Client: T-Mobile
 

Business Products and Services

Adobe Stock Apparel

Agency: Abby Priest
Client: Adobe
 

Return to Sender

Agency: btb.agency
Client: e-nettet
 

The World’s First Real Cable Sweater!

Agency: Mecka
Client: Nexans Sweden
 

The Cognitive Dress

Agency: Ogilvy New York
Client: IBM
 

Gaudi Creates with Watson

Agency: Ogilvy New York
Client: IBM
 

Consumer Products and Services

Snickers Hungerithm

Agency: Clemenger BBDO Melbourne
Client: Mars Chocolate Australia
 

DB Export Beer Bottle Sand

Agency: Colenso BBDO
Client: DB Breweries
 

Pedigree Child Replacement Programme

Agency: Colenso BBDO
Client: MARS
 

Language Choice

Agency: GALLEGOS United
Client: Comcast Corporation
 

Unitec NZ Takes the Classroom to the People

Agency: Republik New Zealand
Client: Unitec New Zealand 
 

Content

You’ve Gotta Have a Team

Agency: BMF
Client: Football Federation Australia
 

Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge

Agency: Moxie
Client: Georgia Center for Child Advocacy 
 

Geeking Out With Arby’s

Agency: Moxie
Client: Arbys Restaurant Group- Inc. 
 

USPS Irresistible Mail

Agency: MRM//McCann
Client: USPS 
 

The Chase

Agency: Ogilvy New York
Client: NASCAR
 

DMA Diversity / Inclusivity Award

Las Vidas de Mario (The Lives of Mario)

Agency: matchpoint
Client: Shire Pharmaceuticals
 

#ExpressLove

Agency: Ogilvy New York
Client: American Express
 

Business Beyond Bias

Agency: Omnicom is SAP’s Agency of Record
Client: SAP
 

Mekudeshet- Jerusalem Season of Culture

Agency: OPEN
Client: Mekudeshet- Jerusalem Season of Culture
 

The Doll That Chose to Drive

Agency: Proximity Barcelona
Client: Audi Spain
 

Financial Products and Services

How Old Will you Be?

Agency: Colenso BBDO
Client: Bank of New Zealand
 

Wednesday. The New Friday.

Agency: Javelin Agency
Client: ACE Cash Express
 

Click Banco de Varejo Itau  A Great Behavior Change.

Agency: RAPP Brazil
Client: Itaú Unibanco SA
 

The Christmas Truce – Carrefour Financial Services

Agency: Shackleton
Client: Carrefour Financial Services
 

Superpower to All – Comic

Agency: Shackleton
Client: ABANCA
 

Insurance

Burglary Warning Mailshot for Swiss Insurance Company

Agency: Agentur am Flughafen
Client: Helvetia Insurance
 

Healthy by Sovereign

Agency: Chemistry Interaction
Client: Sovereign Insurance
 

State Click. Pop. Win.

Agency: Chemistry Interaction
Client: IAG New Zealand
 

Right Here for Canterbury

Agency: Chemistry Interaction
Client: IAG New Zealand
 

Meet Graham

Agency: Clemenger BBDO Melbourne
Client: Transport Accident Commission Victoria
 

Not-for-Profit

Skin Memories

Agency: BBDO Belgium
Client: EUROMELANOMA
 

100 Today

Agency: Cossette
Client: SickKids Foundation
 

Help us Fill the Emptiness

Agency: Cossette
Client: Garde-Manger Pour Tous
 

Down Syndrome Answers

Agency: FCB Canada
Client: Canadian Down Syndrome Society
 

The Call That Comes After

Agency: FCB/SIX
Client: Drug Free Kids Canada
 

Pharmaceutical and Healthcare

Cincinnati Children’s Sports Medicine & Orthopaedics Digital Campaign

Agency: Barefoot Proximity
Client: Cincinnati Children’s Hospital 
 

80ml

Agency: Det / Rippler
Client: Gedeon Richter
 

Entyvio Launch Campaign

Agency: Pathway, BBDO NY
Client: Takeda Pharmaceuticals/Entyvio
 

CFDaily App

Agency: Patients & Purpose
Client: Vertex Pharmaceuticals Incorporated
 

Orgasm for All

Agency: Shackleton
Client: Durex
 

Publishing/Entertainment/Media

You’ve Gotta Have a Team

Agency: BMF
Client: Football Federation Australia
 

Elle Style Awards 360 Experience

Agency: Harte Hanks
Client: Samsung Mobile
 

The Chase

Agency: Ogilvy New York
Client: NASCAR
 

No Metro

Agency: Shackleton
Client: Sony Pictures Spain
 

Get the Big Picture

Agency: TRY
Client: Aftenposten
 

Retail and Direct Sales

Give Registry

Agency: Clemenger BBDO Melbourne
Client: Myer
 

Gotcha! Brings Them Back to the Store

Agency: Grand Design Co Ltd
Client: Gotcha!mall Clients
 

The Smile Converter

Agency: J. Walter Thompson
Client: Johnson and Johnson
 

Buscapé Black Friday Live

Agency: Jotacom
Client: Buscapé Company
 

Great Clips Campaign 2017

Agency: Stone Arch Bridge Group | Sparkfly | STIRISTA | CCG
Client: Great Clips
 

Technology and Communications

World Password Day 2016

Agency: Big Monocle
Client: Intel
 

Language Choice

Agency: GALLEGOS United
Client: Comcast Corporation
 

Christmas Spotlights

Agency: Hjaltelin Stahl
Client: Det Kriminalpræventive Råd & Trygfonden
 

Inmarsat Aviation: Bring it On

Agency: OgilvyOne Business
Client: Inmarsat Aviation
 

The Great Gig Hunt

Agency: Smicker
Client: Halebop
 

Transportation & Hospitality/Travel

The Swedish Number

Agency: 1NGO
Client: SwedishTouristAssociation
 

Avianca Última Hora

Agency: BRM
Client: Avianca
 

Contiki Squad

Agency: Chemistry Interaction
Client: Contiki New Zealand
 

Happy Apps

Agency: Cogensia
Client: Houlihanâs Restaurant Group
 

Shaadi by Marriott

Agency: OgilvyOne Worldwide
Client: Marriott International
 

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