DMA: Data and Marketing Association
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About the Awards

The DMA International ECHO® Awards seek out, draw attention to, and raise the profile of the most admired work from across the entire data-driven marketing ecosystem. They represent the high-water mark in talent and achievement for the data scientists, data-inspired creatives, data technologists and data-driven marketers who are creating meaningful and measureable impact on people, brands and businesses worldwide.

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What Makes ECHO Unique?

ECHO-winning campaigns are strong at the strategic core. Sharp along the creative edge. And powerful enough to deliver a clean, crisp, authentic brand experience that drives real results every time.

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Which Categories will you Dominate?

With 31 categories, the ECHO Awards recognize success across the entire marketing ecosystem.

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Special Awards

The Gold Mailbox Award

Sponsored by

In a world more complex than ever, only one medium has been woven into the very fabric of our lives for centuries – and, today continues to endure as a great opportunity for marketers to balance high tech – with high touch.


Every year, one outstanding campaign is honored with the Gold Mailbox Award, sponsored by the United States Postal Service.

This special ECHO recognizes the most innovative use of the medium – whether as a solo effort or a major component of an integrated campaign.

To see the 2017 USPS Gold Mailbox Award winner, click here.

2017 Gold Mailbox Award, Sponsored by USPS
Onecard Relaunch: Mobilizing a Country – Affinity ID for Countdown


The Diamond ECHO Award recognizes and honors the campaign that represents the highest standards of strategic and creative excellence combined with in-market performance.

Selected by the ECHO Board of Governors from across all of the Gold ECHO Award winners, The Diamond ECHO Award winner truly represents the best-of-the-best that the data and marketing industry has to offer.

The 2017 Diamond ECHO Award
100 Today – Cossette for SickKids Foundation

ECHO Judges: Guardians of Great

Recognized experts from around the world, ECHO judges share a passion for great work and have become the curators of inspiration for a new generation of marketers.

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