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Agency: Cossette    •    Client: SickKids Foundation    •    Category: Diamond    •    Award: Diamond Award

SickKids Foundation is the fundraising organization for the Hospital for Sick Children whose mission is to make every kid a healthy kid. SickKid's Monthly Donor Program targets people in the GTA to become monthly donors. SickKids had their most ambitious monthly donor ask to date: increase monthly donor acquisition and attain 3,000 monthly donors in 30 days so they could build a new state-of-the art operating suite.

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