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4MATIC Adaptive Book

Agency: Gruppo Roncaglia    •    Client: Mercedes-Benz    •    Category: Automotive    •    Award: Silver Award

Mercedes-Benz has a huge focus on Innovation, constantly investing in research and adopting cutting-edge tech solutions. Their 4 Wheel Drive system is the most advanced on the market, able to adapt automatically in every condition and granting the best performances. The brief asked to position this technology, built around customer needs, able to react to different situations in unique ways. In order to communicate this level of innovation we put the users at the center of the experience, engaging them in their own context, in an exclusive and personal way.

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