DMA: Data and Marketing Association
Consumer Help


Agency: Det / Rippler    •    Client: Gedeon Richter    •    Category: Pharmaceutical / Healthcare    •    Award: Silver Award

Heavy menstrual bleeding is one of the most common symptoms of uterine fibroids - non-cancerous tumours composed of muscular tissue in the uterus. Up to 40 % of all women will at some point in their life get the disease. The same number of people have never heard of it. That is why uterine fibroids is referred to as Sweden's most unknown women's disease. Many suffer unnecessarily, sometimes for many years.

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