DMA: Data and Marketing Association
Consumer Help

Anything for the Receiver's Smile

Agency: Toppan Forms Ltd    •    Client: Toppan Forms Ltd    •    Category: Business and Consumer Services    •    Award: Silver Award

The campaign is B to B DM sent to clients of Toppan Forms. It introduces research and analytical service provided by the company's consumer research institution LABOLIS (=LABOratory + LIStening) . The intention is to increase DM's propositional effect from a scientific perspective.

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