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On Air with Aristocrat - When Cricketers Turned Luggage Experts

Agency: ibs    •    Client: VIP Industries Ltd.    •    Category: Best Use of Artificial Intelligence    •    Award: Bronze Award

In the crowded travel gear space (including categories like backpacks), Aristocrat is one of India's oldest utility luggage brands. The challenge before VIP industries (makers of Aristocrat Luggage) was to give a new life to brand Aristocrat, and make it the preferred luggage brand of the urban youth - a segment in which it was facing tough competition from the likes of American Tourister and Safari.

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