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Atlas 5M Email

Agency: Track DDB    •    Client: Volkswagen Canada    •    Category: Best use of Email Marketing    •    Award: Silver Award

The small car company with big ambitions Say "Volkswagen", and most people think small cars. But Volkswagen needed to gain more share of the SUV market. So they created a larger 7-seat SUV named Atlas. And we needed to create excitement around Atlas's upcoming launch among Volkswagen email subscribers to get 5000 sign-ups for future email updates. But how to break through a cluttered email environment, in an equally full and competitive SUV segment?

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