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The Biggest Sports Endorsement Deal of All Time

Agency: FCB Chicago    •    Client: Archer+Wolf    •    Category: Best Campaign Under $250k    •    Award: Certificate

Archer is a home goods company for men. They make a variety of manly home care products like air fresheners and dish soaps. Only five years old, Archer is a small company, but is well-positioned to make a big impact in the marketplace. They approached us looking for a disruptive idea that could break through a crowded category to connect with their target despite a very limited budget.

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