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Buscapà Black Friday Live

Agency: Jotacom    •    Client: Buscapà Company    •    Category: Retail and Direct Sales    •    Award: Bronze Award

Buscap? is the largest website and app to compare prices of products and services in Latin America. The target audience was all consumers, all genders, ABC classes, 18+, connected to the internet. The strategic objective was to go further than price comparison in the most relevant sales date of the year: increase the reach to all consumers, obtain a remarkable number of sales and prove that Buscape's Black Friday has really true offers.

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