DMA: Data and Marketing Association
Consumer Help

Christmas Spotlights

Agency: Hjaltelin Stahl    •    Client: Det Kriminalpræventive Råd & Trygfonden    •    Category: Technology and Communications    •    Award: Certificate

Introducing: Christmas Spotlights. The world's first burglar deterrent Christmas decorations. We combined a motion sensor with a custom built light chain and a control box, and turned Christmas lights into a home security system. We targeted gadget interested men and homeowners, age 24 to 60, across the country. The objective was to decrease the number of burglaries, and recruit more neighborhood watchers in the days before Christmas Eve

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