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Citibank Real Time Augmented Chaser Campaign

Agency: MEC Global    •    Client: Citi Bank    •    Category: Financial Products and Services    •    Award: Certificate

India is the land of festivals, mostly between October and November and the season culminates with Diwali. Desirability for high value products peaks during this time. To ease their burden, Citibank was offering their consumers, the option of paying for high value products in smaller (EMIs).

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