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The Day that Never Happened

Agency: SHACKLETON    •    Client: ABANCA    •    Category: Insurance and Financial Products and Services    •    Award: Silver Award

To promote ABANCA'S 24 hour loan (24 hour response) we created: "The Day that Never Happened" because, what better way to promote the fastest loan in the market than to give you those 24 hours lost back in an all-expenses-paid trip? We created a unique experience that took place between Rarotonga and New Zealand, two islands that are a two-hour flight apart, but with almost an entire day's time difference. Travelling between them means travelling through time.

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