DMA: Data and Marketing Association
Consumer Help

DBS Chilli Paneer 2

Agency: SapientNitro    •    Client: DBS Bank Ltd.    •    Category: Financial Products and Services    •    Award: Bronze Award

In 2014, DBS Bank launched in India with Chilli Paneer, a digital film about a young entrepreneur called Ken. The film was an instant success but soon the young digital audience moved on. We needed to reconnect with the audience in a more meaningful way.

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