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DMA: Data and Marketing Association
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art-direction

Destination Pride

Agency: FCB/SIX    •    Client: PFLAG Canada    •    Category: Art Direction    •    Award: Certificate

For LGBTQ+ travellers, what's legal in one place can be punishable by prison, or worse, in the next. That's why we created DestinationPride.org - a data-driven search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world's LGBTQ+ laws, rights and social sentiment.

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