DMA: Data and Marketing Association
Consumer Help

Do Us A Flavour, Taste of Canada! Phase 1

Agency: Proximity Canada / BBDO Toronto    •    Client: Frito-Lay Canada    •    Category: Product Manufacturing    •    Award: Bronze Award

We had amazing success in the past two years running DUAF, however consumers are always looking for fresh ideas. And the chip category is stale and sales continue to be flat. So we needed a campaign that would create gross sales and share lift in 2015.

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