DMA: Data and Marketing Association
Consumer Help

Elle Style Awards 360 Experience

Agency: Harte Hanks    •    Client: Samsung Mobile    •    Category: Best Use of Virtual Reality/Augmented Reality    •    Award: Certificate

February 2016, SAMSUNG briefed us to develop content showcasing ground-breaking ease-of-use by filming with its consumer camera, GEAR 360. We received prototypes on announcement day (MWC 2016 Unpacked) and challenged to film a red-carpet event just two days later to showcase its groundbreaking and easy-to-use live recordings and showing just how accessible VR content making had become. Engagement and reach within ELLE’s social community were primary objectives.

You Can't Access this Page

Viewing this page requires that you are currently receiving benefits.

Find Out How to Upgrade Your Account


Login To Your Account