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best-use-of-virtual-realityaugmented-reality

Elle Style Awards 360 Experience

Agency: Harte Hanks    •    Client: Samsung Mobile    •    Category: Best Use of Virtual Reality/Augmented Reality    •    Award: Certificate

February 2016, SAMSUNG briefed us to develop content showcasing ground-breaking ease-of-use by filming with its consumer camera, GEAR 360. We received prototypes on announcement day (MWC 2016 Unpacked) and challenged to film a red-carpet event just two days later to showcase its groundbreaking and easy-to-use live recordings and showing just how accessible VR content making had become. Engagement and reach within ELLE’s social community were primary objectives.

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