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The First Ever Car Catalogue Made by Kids, for Kids

Agency: Proximity Madrid    •    Client: Renault    •    Category: Best use of Direct Mail    •    Award: Certificate

Renault was about to launch the new edition of its flagship model: the Renault Scenic, the brand's top seller in Spain, which accounts for most of its market share. The new Scenic is an MPV aimed at middle-class, urban families who need a car for everyday use and road trips. The challenge? To stand out in a segment flooded with options in a growing market.

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