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Fit2Me. My plan. My Way.

Agency: MRM//McCANN East    •    Client: AstraZeneca Diabetes Franchise    •    Category: Pharmaceutical / Healthcare    •    Award: Gold Award

Fit2Me, from AstraZeneca, is a first-of-it's-kind lifestyle management program that helps people with type 2 diabetes plan, track, stay motivated, and get educated on their OWN terms. It's designed so users can "custom-fit" their plan to their lifestyle, and it's turning the "one-plan-fits-all" model right on its head.

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