From Commerce to Care
Agency: Abakus AB •
Client: If insurances AB •
Category: Best Loyalty or Retention Campaign •
Award: Gold Award
If is one of the leading property and casualty insurance companies in Sweden. People in general only think about insurances on two occasions; when something has gone really wrong - or when the invoice is due for payment. This was a growing concern for If and thus the main objectives of the start of our work. We aimed at making 1 billion customers stay loyal to the brand and interact with our digital communication.