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Consumer Help

From Commerce to Care

Agency: Abakus AB    •    Client: If insurances AB    •    Category: Best Loyalty or Retention Campaign    •    Award: Gold Award

If is one of the leading property and casualty insurance companies in Sweden. People in general only think about insurances on two occasions; when something has gone really wrong - or when the invoice is due for payment. This was a growing concern for If and thus the main objectives of the start of our work. We aimed at making 1 billion customers stay loyal to the brand and interact with our digital communication.

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