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Agency: TRY    •    Client: Aftenposten    •    Category: Publishing/Entertainment/Media    •    Award: Certificate

Aftenposten is Norway's largest printed newspaper by circulation, but the numbers are in decline. Aftenposten are challenging this actively, and their goal this time was to match the results of their previous campaign, which had generated all-time high results: o 38,000 trial readers o 6,000 paid-up subscriptions as a result of the campaign The campaign had two target groups: o New, potential subscribers o Former subscribers and others who had granted Aftenposten permission to send them information

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