DMA: Data and Marketing Association
Consumer Help


Agency: RICG    •    Client: North Shore Animal League- Leukemia & Lymphoma Society and Childrens Aid Society    •    Category: Gold Mailbox Award    •    Award: USPS Award

As part of our annual holiday campaign we leveraged data to create a personalized comic book adventure for over 700 of our customers, allies, and friends. This was executed via elaborate pre- and post-campaigns-email and direct mail pieces-that created a personalized end-to-end customer journey.

The USPS Gold Mailbox Award – Sponsored

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