DMA: Data and Marketing Association
Consumer Help

Great Clips Campaign 2017

Agency: Stone Arch Bridge Group | Sparkfly | STIRISTA | CCG    •    Client: Great Clips    •    Category: Retail and Direct Sales    •    Award: Silver Award

The "Journey 121" programs are digital 1:1 programs delivered through integrated direct mail, Web, mobile app and social media channels. The marketing programs are designed to optimize and profitably leverage promotion dollars to improve prospect and customers visit frequency at Great Clips salons nationwide. These 1:1 subscription programs are ordered, managed, integrated, and coordinated by salon and/or market through the Journey 121 portal which captures and reports incremental test/control results of each program

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