DMA: Data and Marketing Association
Consumer Help

The Great Gig Hunt

Agency: Smicker    •    Client: Halebop    •    Category: Best Customer-Centric Campaign    •    Award: Certificate

Halebop is the fighting brand of Telia, both companies belong to the big seven mobile operators in Sweden. At least one or two players too much, in the most mature telecom and broadband sector in Europe. Halebop
challenge the competitors with basic products, good prices, the best network coverage and a unique brand tonality - being "Schysst" and "Boppig" To grow and keep loyal high spenders of mobile surf is crucial.

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?


Login To Your Account