DMA: Data and Marketing Association
Consumer Help

Inmarsat Aviation: Bring it On

Agency: OgilvyOne Business    •    Client: Inmarsat Aviation    •    Category: Best Use of Virtual Reality/Augmented Reality    •    Award: Certificate

Inmarsat needed to sell GX Aviation airline passenger broadband directly for the first time to airlines, to avoid intermediaries eroding profit margin. We faced two problems. Inmarsat had little awareness or credibility in the sector. And Inmarsat was faced with the challenge of engaging an audience it didn't understand. Customer insight was needed to drive a high-impact marketing strategy to 1) Create awareness, 2) Engage and educate decision-makers, and 3) Drive sales

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