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Invisalign: From Alternative Choice to Brand of Choice

Agency: Wunderman LA    •    Client: Align Technology- Inc.    •    Category: Pharmaceutical / Healthcare    •    Award: Bronze Award

Align Technology launched Invisalign in 1999 in response to an historic reliance on braces to straighten teeth. Using a series of clear, custom aligners, Invisalign takes a modern approach to straightening teeth. The aligners gradually shift teeth into place, achieving a confident smile with little interference in daily life.

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