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Lufthansa Runway to Success

Agency: MRM//McCANN- India    •    Client: Lufthansa German Airlines    •    Category: Travel and Hospitality / Transportation    •    Award: Gold Award

Lufthansa re positioned their brand strategy to Nonstop You which is "A People Focused Pledge Built around their aspirations, needs and wishes". It presence marks a change in perspective. From engineer's logic to passenger sentiment; from a first-person perspective to a customer focus; from the product story to the human story.

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