DMA: Data and Marketing Association
Consumer Help

Next Gen

Agency: SapientRazorfish    •    Client: T-Mobile    •    Category: Best Web/Ecommerce    •    Award: Silver Award

Shopping for wireless has too long been massively over-complicated with needless detail, over-engineered combinatorics, and useless telecom jargon. So we set out to bring the humanity back to shopping for this critical human service. We redesigned the purchase path on t-mobile.com to massively streamline customer effort at a point of purchase by leveraging T-Mobile's award-winning customer service to handle complexity and fallout. Our audience consisted of customers shopping for wireless.

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