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Pedigree Child Replacement Programme

Agency: Colenso BBDO    •    Client: MARS    •    Category: Best Integral Campaign    •    Award: Certificate

Pedigree’s global mission is to make the world a better place for dogs, and The Pedigree Adoption Drive is a big part of this mission. Our brief was to find more loving homes for dogs living in shelters. To do this we chose to target parents whose children had left home. Our objective was to get more dogs out of shelters and into loving homes, and in doing so increase brand love.

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