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Project Architeuthis

Agency: Campbell Ewald    •    Client: US Navy    •    Category: Business and Consumer Services    •    Award: Diamond Award

Project Architeuthis was a campaign to recruit prospects into the Navy as Cryptologists, the highly intelligent makers/breakers of coded messages that protect America from on-going digital attacks from enemies. It used a variety of social and owned digital media to engage this target and inspire them to their true calling.

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