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Agency: Clemenger BBDO Melbourne    •    Client: Origin Energy    •    Category: Energy and Utilities    •    Award: Certificate

Australia are the world's second largest producer of coal and third largest producer of gas. Australia's biggest power company Origin Energy was facing increasing pressure to do more for renewable energy. They believe that solar power is the key to shifting Australia away from environmentally destructive methods to a more forward thinking, global, approach to energy generation.

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