DMA: Data and Marketing Association
Consumer Help

Ready to Travel

Agency: Proximity London    •    Client: Virgin Holidays    •    Category: Best Customer-Centric Campaign    •    Award: Bronze Award

To overhaul a broken customer journey from the point of booking to the point of departure to one that epitomises Virgin brand values for customers and creates business efficiencies for Virgin Holidays.

So we built a twin-tracked comms journey that worked to drain away pre-holiday tension and top up with pre-holiday excitement. We then used live data to add 'moment-of-open' personalisation to ensure that across 34 touch points we delivered an innovative and seamless Virgin Holidays service experience.

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