DMA: Data and Marketing Association
Consumer Help

Real-time Personalization of Emails

Agency: Kenscio Digital Marketing Pvt. Ltd.    •    Client: Axis Securities Limited    •    Category: Best use of Email Marketing    •    Award: Gold Award

Real-time Personalisation (RTP) is a dynamic email marketing solution that enables live content updates in emails even after these are sent out to subscribers' inbox. It allows email content to change based on real-time and personalized values/attributes at the time of opening the email.

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