DMA: Data and Marketing Association
Consumer Help

Repurchase Campaign

Agency: Clemenger BBDO Melbourne    •    Client: Mercedes-Benz Australia    •    Category: Automotive    •    Award: Certificate

Mercedes-Benz is the Australian luxury-car market leader; due to recent growth, they had large numbers of new customers who had only ever purchased once. Ensuring these customers repurchased and became loyal was vital for the long-term health of the brand. To do this the repurchase campaign focused on two key metrics; 1. increase the number of sales directly attributable to the communication by 30 vehicles. 2. return on investment of 2000%; $20 profit for every $1 spent.

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?


Login To Your Account