DMA: Data and Marketing Association
Consumer Help

Royal Canin Offers Factory

Agency: Russia Direct    •    Client: Ruscan LLC/Royal Canin    •    Category: Best use of Mobile    •    Award: Certificate

The biggest part of the pet food's loyalty programs are perceived by consumers as an initiative of individual stores. In this situation the brand stays a little away. At the same time in 100% of cases the pet food buying is seen as a visit to the offline store. Just imagine a typical purchase of a pet food! The picture that arises in the mind, is always the same - a heavy bag with pet food, which you have to carry home.

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