DMA: Data and Marketing Association
Consumer Help

SAQ Inspire

Agency: Cossette    •    Client: SAQ    •    Category: Best Loyalty or Retention Campaign    •    Award: Silver Award

Quebec consumers' expectations have increased dramatically. To meet those expectations, SAQ launched in 2015 a client recognition program--SAQ Inspire. One year later, SAQ Inspire strives to offer a more engaging experience tailored to individual tastes and habits by leveraging customer analytics and business intelligence.

Marketing objectives:

  • Promote the growth of the SAQ program and maximize the number and value of transactions

  • Increase participation rate into promotions and targeted offers (offers on products, invitations and contests).

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