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Shaadi by Marriott

Agency: OgilvyOne Worldwide    •    Client: Marriott International    •    Category: Travel and Hospitality / Transportation    •    Award: Bronze Award

Marriott is a diversified hospitality company that manages a broad portfolio of hotels, lodging facilities and food and beverage services. For the first time, Marriott was eyeing the luxury wedding market in India. Considering the exponential $40 billion worth of the industry, this was a huge opportunity for potential revenue (almost 30% of the overall hotel revenue). The objective was to get Indians to consider Marriott as a wedding destination.

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